behind the scenes
HOW IT'S MADE: PRODUCT SHOOT
SEPTEMBER 26, 2014 | How It's Made
As part of our series "HOW IT'S MADE", get a feel for what it's like to be on the dark side of the lens when we work with our athletes. This was one of our first shoots with the gang capturing content that's now featured on the site. Our product is made to move in, so we shoot it that way. The athlete's playground is our studio and stage, no need for a runway.